Give up!
Brand campaign for Ørsteds
presence at COP15 in 2022

Client
Developed inhouse at Ørsted

Role
Concept development. Art direction. Layout. Repro.

Collaborators
Kontrapunkt (font design)

Talking about the green transformation without any action incites the feeling of wanting to give up. We utalised that insight in Ørsteds branding at the 2022 COP, with a striking and bold headline ad on the New York Times international edition.

We developed two new weights for the Ørsted corporate typeface in both a condensed and ultra condensed cut, to support both an above and below the fold message.